Content optimization involves the use of text, images, and videos.
This is critical, because a higher-quality page is more likely to rank higher in search engines. In addition, the minimum keyword density on a page should be less than 2%.
HubSpot Academy offers a certification course in search engine optimization, which is beneficial for both beginners and experienced SEO professionals.
The course covers key topics like how to create a customizable SEO plan, choosing the right keywords, and measuring performance. Students gain knowledge about the various aspects of SEO, from the history to the most effective methods.
The course is designed for marketers, SEO specialists, and digital marketers. It combines a practical approach to SEO with a practical understanding of social media and industry blogs. It also offers SEO resources.
Andrew has been with ContentWriters for over 4 years, and has worked with clients to implement digital marketing strategies, scale content operations, and increase traffic.
The course includes 60 video lessons covering various topics in SEO. Each lesson is divided into small, specific sections. You'll take about three hours to complete each lesson, with the instructor walking you through the details.
The SEO Specialization at Coursera is an excellent opportunity to learn about the basics of SEO and how to position yourself for success. The program is 100 percent online, with graded assignments and practice quizzes. It requires approximately six hours of study per week. It also offers a certificate program that will help you get started in the SEO industry. The course includes the theory and practical application of SEO, from website content optimization to on-page and off-page optimization. You’ll also learn about aligning SEO with your business’s overall strategy. The program is broken up into five modules, and is recommended that you take the courses in order.
The SEO Specialization is taught by Bruce Clay, an industry expert who has been doing search engine optimization for over a decade. It includes 6 lessons, 24 videos, and five quizzes. You’ll learn the essentials of SEO, including how to conduct backlinks and keyword research. There are also assessments to help you apply your new knowledge to real-world SEO consulting tasks.