Content optimization involves the use of text, images, and videos.
The SEO Specialization at Coursera is an excellent opportunity to learn about the basics of SEO and how to position yourself for success. The program is 100 percent online, with graded assignments and practice quizzes. It requires approximately six hours of study per week. It also offers a certificate program that will help you get started in the SEO industry. The course includes the theory and practical application of SEO, from website content optimization to on-page and off-page optimization. You’ll also learn about aligning SEO with your business’s overall strategy. The program is broken up into five modules, and is recommended that you take the courses in order.
The SEO Specialization is taught by Bruce Clay, an industry expert who has been doing search engine optimization for over a decade. It includes 6 lessons, 24 videos, and five quizzes. You’ll learn the essentials of SEO, including how to conduct backlinks and keyword research. There are also assessments to help you apply your new knowledge to real-world SEO consulting tasks.