Reclaiming local citations with local SEO is an essential component of a successful online marketing strategy. It’s important to have your company name, address, phone number, and operating hours on these listings, and to be listed in as many directories as possible. You don’t need to submit all of your business details to every citation site, however, so be sure to focus on worthwhile directories and websites.
Businesses that don’t claim any local citations risk appearing unestablished and questionable, which can negatively impact local rankings. It’s also a good idea to seek out industry-specific opportunities in your area. This gives you a higher chance of obtaining citations related to your products or services. Joining local business associations can also help.